People-triggers is a discussion about the core principles of human motivation, persuasion and influence – the fascinating intersection of social psychology, acting theory and advertising. We discuss concepts like The Status Interaction from Keith Johnstone, as well as Cialdini's Weapons of Influence, Shurleff's acting guideposts, etc. We discuss how these principles relate to acting, to marketing and advertising, to sociology and social psychology, and to everyday interactions.
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Consumer Choice as Self-expression
This month we travel all the way to Bremen, Germany to look at a fascinating doctoral dissertation published in this month’s Psychology & Marketing. Michail Kokkoris, a newly-minted PhD in psychology, brings us insight into the nature of individual ch...2 weeks ago
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