Battleblogger - Emerging Media in the 21st Century
Discuss technology's effect on the transformation of traditional into digital media. From iPods to iPads to Kindles to netbooks and smartphones, the technology is being introduced to the consumer at a dizzying speed. The transformation of traditional media (books, music, film, television)into digital formats are creating dilemmas for content owner as well as platform creator. Proper pricing models for online books and newspapers need to be determined. Where is mobile going - ad models, web usage pricing. In addition, the blog will be a forum to discuss developments in social media - what values does it offer to business and the consumer? How is it currently being used?
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