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In a drive to reduce the levels of HIV in India, the BBC World Service Trust ran a campaign to promote the use of condoms, reaching more than 100 million people from December 2007 to August 2008.…

MINNEAPOLIS (AdAge.com) -- The networks, long on the lookout for a breakout star to connect with families, may have found one for the fall season. But she may not be available during fall sweeps, since Election Day is Nov. 4. Ratings for Alaska Gov. …

NEW YORK (AdAge.com) -- Just one year after getting off the ground, Virgin America already has its own "Entourage." HBO has teamed up with Richard Branson's airline to promote the fifth season of its hit comedy "Entourage," premiering Sept. 7.…

2008. szeptember 6. 07:00 · Írta: Rabbit | online media blog · Kategória: Média, Online marketing, Összes · Comment Panelnövelés az AGB-nél Choosing the Right Ad Network Measurement Hurdle for New Media Pepsi Deploys Interactive Ad for Video Music Awards Users Dial Up Mobile Internet A szerző további tartalmai: Rabbitblog

Burger King Buys Into Fox's NFL Pre-Game Show King Mascot to Appear During New 'Fired Up' Segment FULL ARTICLE

. But on TV, McCain and Obama are close, very close. Obama's acceptance speech at the Democratic National Convention drew 38.4 million viewers last week, according to Nielsen. McCain's acceptance speech Thursday night drew 38.9 million viewers. This comes after Sarah Palin pulled ahead of Obama in the Nielsens once PBS's audience was added in to the network and cable numbers. Of course, it didn't hurt McCain that his speech came on the NFL's opening night

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And iTV is certainly the future of television. Which means regardless of what its doing in other media, MTV wants to be at the forefront in this new medium, too. Read more about the Pepsi iTV initiative, here. Quick Links: BRANDING UNBOUND The Blog BRANDING UNBOUND The Book ADWEEK Magazines Excerpt Rick Mathieson.com

The Feed } the newsworthy and noteworthy Pepsi Deploys Interactive Ad For Video Music Awards MTV's Video Music Awards, known for featuring such risqué images as Madonna locking lips with Britney Spears and an out-of-shape Ms. Spears faltering through a dance routine, have also gotten a reputation for employing the latest ad techniques. Comment (0) Google’s Photo Face Recognition Is Wow Marketing Every now and then a bit of technology wanders onto my computer screen that makes me want to pull someone over and say, “Isn’t it amazing that you can do this?”

Seinfeld bus? Check. Terminator: The Sarah Connor Chronicles bus? Er, check. Pushing Daisies, ABC's love after death rom-com, gearing up for it's second season, bus? You betcha.

s still reading just as much print as ever? The rich! They’re also (85% of them) shopping at Home Depot, probably because they have homes. Which explains why you rent an apartment and read Gawker. [Ad Age]

Historic St. Mark’s Square in Venice could soon look more like New York’s Times Square when giant electronic advertising billboards appear for the first time in the piazza’s 900-year history. Full Story Sphere: Related Content Tags: Global Branded Entertainment, Branded Entertainment and Product Placement News Posted in Global Branded Entertainment, Branded Entertainment and Product Placement News

Kent Brownridge Leaves Alpha Media for OK Named General Manager of Celebrity Magazine's U.S. Edition FULL ARTICLE