Reactions to story from The New York Times
YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched
http://www.nytimes.com/ 2008/ 03/ 27/ technology/ 27youtube.html
The company hopes the new feature will turn YouTube from an online video site into a place where marketers can test their messages.
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New 1978 Electronic Games
http://seehere.blogspot.com/2008/04/new-1978-electronic-game...Apple forbids Windows users from installing Safari for Windows 7 Free, Must Have Windows Software for Download Junkies Free Ways to Synchronize Folders Between Computers Please unsubscribe me from your internet The 30 dumbest video game titles. Ever. 17 brilliant 404 pages and why they are cool (via) Old Typewriter Customized Keyboards Painted Laptops and see-thru laptops. (via) Hackers Assault Epilepsy Patients via Computer 13 Ways to Move Big Files on the Web (via) 29% of Windows Vista crashes caused by NVIDIA drivers Free Web version of Photoshop launches Adobe Photoshop Video Tutorials - Best Of 60% of Photoshop Users are Pirates! Figure out why an application hangs YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched New 1978 Electronic Games
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Twitter Link Find V14
http://daverohrer.com/twitter-link-find-14/This is no April fools - I again have only 10 links. That is what happens when Im busy at work and on the weekend. I do admit that in the time I dug through everyone’s link drops, I found some good ones. If you want to see your interesting find on this list some week: find me on twitter. Humor: If you are on Twitter and ever see some of the ladies (@lisabarone and @cshel for example) talk about you will either hear “I can has?” or some mention of kittens. For them, I give you the great find by Brian below. Biggest News: I must admit, its Youtube. Giving its content creators a better understanding of who views their content is great. My one question - what took so long, its not like their parent company didnt buy an analytics company within the past few years. Inspirational: Failing is never something anyone apsires to do, but if it gets me on the The FAIL Blog - I am all for it. All Twitter Finds @brianmark Link: God Kills a LOLcat @davewiner Link: Shel Israel Interviews Colonel Kurtz @coplandmj Link: The FAIL Blog @mmcdonald Link: Flickr Photo Album for WordPress @nowsourcing Link: YouTube Gives Video Creators Analytics @problogger Link: Darren Rowse’s twitter conversations @dannysullivan Link: PaidContent vs. TechCrunch @rhea Link: Digg Extends the Time Limit on Upcoming Submissions @kid_disco Link: Lightbox2 Plugin for Wordpress @mashable Link: woopra
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Twitter Link Find V14
http://daverohrer.com/twitter-link-find-14/This is no April fools - I again have only 10 links. That is what happens when Im busy at work and on the weekend. I do admit that in the time I dug through everyone’s link drops, I found some good ones. If you want to see your interesting find on this list some week: find me on twitter. Humor: If you are on Twitter and ever see some of the ladies (@lisabarone and @cshel for example) talk about you will either hear “I can has?” or some mention of kittens. For them, I give you the great find by Brian below. Biggest News: I must admit, its Youtube. Giving its content creators a better understanding of who views their content is great. My one question - what took so long, its not like their parent company didnt buy an analytics company within the past few years. Inspirational: Failing is never something anyone apsires to do, but if it gets me on the The FAIL Blog - I am all for it. All Twitter Finds @brianmark Link: God Kills a LOLcat @davewiner Link: Shel Israel Interviews Colonel Kurtz @coplandmj Link: The FAIL Blog @mmcdonald Link: Flickr Photo Album for WordPress @nowsourcing Link: YouTube Gives Video Creators Analytics @problogger Link: Darren Rowse’s twitter conversations @dannysullivan Link: PaidContent vs. TechCrunch @rhea Link: Digg Extends the Time Limit on Upcoming Submissions @kid_disco Link: Lightbox2 Plugin for Wordpress @mashable Link: woopra
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Permanent link to What will drive the change in media? Measurement and Money
http://www.fastforwardblog.com/2008/03/27/what-will-drive-th...What will drive the change in media? Measurement and Money by Rob Paterson March 27, 2008 at 6:04 am · Filed under Analytics, Brian Hurlburt, Google, Measurement, Social Media, Video, YouTube Today Google announce that content providers on YouTube will get real time analytics form those who watch the video. In TV terms - real time personal ratings!(NYT) In a move to provide better data to its users, YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said. This program, called YouTube Insight, provides a detailed view of a video’s popularity, both over time and geographically, broken down by state. (Internationally, YouTube Insight is not as insightful, providing only popularity by country.) YouTube has provided basic analytical information to creators of videos since its introduction, including the number of views, the viewers’ ratings of the video, and the number of comments left. Advertisers received a slightly more sophisticated summary. With the Insight information, video creators can dig into the specifics of a video’s performance and find, for example, that it peaks on Fridays in winter months, or it has taken several weeks to get traction — information that can help better promote their work. The information, presented as a color-coded map and a graph of a video’s popularity, is accessible through a link from a video creator’s account page on YouTube. The company will update the data once a day. What does this mean? How will this accelerate the shift from traditional to social media? Next week I will be publishing an interview with Brian Hurlburt who is doing a Sam Walton in local news/publishing in Yarmouth Nova Scotia. Brian has become the most important source of what is going on in a small town. One of the most important tools in Brian’s kit bag is measurement. He can show the local B & B, the church group, the activist group, the tourism folks what kind of traction they are getting on the web. They know exactly who is looking at them and how and why. Of course traditional advertising cannot do this. Brian’s story I think is at the heart of the shift to come and the YouTube announcement fits into this context. Brian’s experience is telling him that the money will leave the traditional media once there is only an initial base of people online. They will go to the new, even when the pool is not that large because what is there is so clearly measurable. For isn’t mass media is really a lottery? Even when you win, you may not know enough about what happened. But with highly measurable new media, you can refine and refine until you get exactly what you want. Now a small business in a small town can have TV ads. Access to the media itself is cheap. Making the video is cheap. With measurement you can tailor the offering to suit you best. Now even large businesses can have video ads that are fully measurable. Why would you pay a regular TV station or a local newspaper for an offering that costs so much more and where you have no idea what will happen? I think that we are going to see a major move here. I think that, just as Craigslist gutted Personals, so measurable web-based media will gut the rest of mass advertising. As the money flows so will the attention and the shift to online will accelerate. The money will move because of measurement and it will move before the masses move to online. There is less time to respond that conventional TV, Radio and Print think. This is surely why Google are working so hard on Analytics.
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New YouTube Video Analytics Tool
http://feraldream.vox.com/library/post/new-youtube-video-ana...Psychopath Insight PSYCHOPATH YouTube just launched a video analytics tool called Insight that lets you get an idea of who's watching, where your video viewers come from and soon, how they found your video. Pretty cool marketing and feedback tool if it works the way they say it'll work. Here are a couple of articles talking about what you can do with it: NY Times, YouTube. It's free! I tried it and found that Psychopath has been viewed in 93 countries and the biggest spike in views was when I first posted it. Here's how you turn it on: in your account page, go to "videos," "edit videos," "About this Video." Happy obsessing! Susan Ee http://feraldream.com
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Sunday Goodies
http://angelatreatlyon.blogs.com/idareyou/2008/03/sunday-goo...Earth Hour Every Day? Mellen-Thomas Clickbank Update An Important YouTube Add-on Pet Peeve--and How to Avoid It An Odd Letter and a Silly Joke EARTH HOUR DAILY? Did you observe Earth Hour Saturday? I think we ought to do it every day--and even (gasp!) turn off lights as we leave rooms, etc. Why not save ourselves the money, as well as the energy? Just makes sense! Apparently there IS a beginning of a daily Earth Hour....earthhour.org -=-=-=-=-=-=-=-=-=-=-=-=-=- MELLEN-THOMAS UPDATE:Thanks to everyone who has written in and raved about the teleclasses--I agree! Mellen's information from the Other Side is some of the most uplifting, inspiring and unique information I've seen in a long time, and totally do-able. My Hero Audio Wizard has edited and cleaned up and made crispy our latest teleclass audio with Mellen, The Future: From the Pyramids to 2010 and Beyond. And the transcript is done, looks great and is on the page all ready to download, thanks to my dauntless transcriber, Susan Denham. I'm so grateful to have them both on my team--what would I do without them? I've added the two Mellen classes to my Clickbank account if you have your Clickbank account all set and ready to go (free), and you'd like to tell your lists, friends or whoever about them. I'm delighted that Mellen's unique and mega-valuable information is getting so much notice--I invite you to offer these MP3s, transcripts and bonuses to your people. Here's where to get the audios: EFTBooks.com/mellen/html And I invite you to sign up as an EFTBooks.com affiliate--do it here: eftbooks.com/affiliates.html -=-=-=-=-=-=-=-=-=-=-=-=-=- YOUTUBE INFO: For those of you who use YouTube for your Marketing, this is important for you: YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched By STEPHANIE CLIFFORD - Published: March 27, 2008 "In a move to provide better data to its users, YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said. "This program, called YouTube Insight, provides a detailed view of a video’s popularity, both over time and geographically, broken down by state. (Internationally, YouTube Insight is not as insightful, providing only popularity by country.)" from the article at: nytimes.com -=-=-=-=-=-=-=-=-=-=-=-=- PRIVATE PET GRAMMATICAL PEEVE: I notice so many emails--and now, even website pages--that have copy with the hyphen used like this: word- word. Example: You can have it, too- today! If you must use the hyphen, please use it like this: word - word (hyphen space hyphen) or like this: word--word (2 hyphens no spaces) So it would look like this: You can have it, too - today! Or this: You can have it, too--today! "Officially," the hyphen "ought" to be an m-dash, but not only do most people not know what that is, they don't know how to type one. And worse, the m-dash doesn't translate into html--if you do use it in your original document, it only ends up mucking up the code. People who use Microsoft Word to create their web pages often end up with a simple dash and a space (word- word), which looks bad, and makes the writer (you) look illiterate. If that matters at all to you, choose one or the other: word - word or like this: word--word but not word- word or even worse, word-word. I used to use word - word, but I like how word--word looks, so am trying to remember to use that now. ALSO: Copy on sites created in Word also tends to lose the possessive contraction punctuation. So, for example, a phrase like "the player's cup" will end up "the players cup," which, as you can see, makes no sense at all without that apostrophe. Watch carefully for typos like these, because once you become well-known, you don't want to be a well-known illiterate. In today's world, illiteracy = stupid, and most of us don't want to be seen as stupid, right? MICROSOFT WORD: If you use Microsft Word to create documents and copy and paste the text into a web page or blog, you'll find that the hidden code embedded into Word will give you really odd symbols and errors. Find another document-creating source, like Open Office (free) or Simple Text, if you use a mac. -=-=-=-=-=-=-=-=-=-=-=-=- REMEMBER: to check out the Mellen-Thomas Recordings. We'll be doing another teleclass soon! Here's where to get the audios: EFTBooks.com/mellen/html And I invite you to sign up as an EFTBooks.com affiliate--do it here: eftbooks.com/affiliates.html If you have a question you'd like to ask Mellen, please just reply to this note and ask away (please be brief!!). I look forward to hearing from you. aloha - Angela Treat Lyon p.s. I couldn't resist. This is part of a letter I got today. Usually I delete these--I mean, how thick do you have to be to realize they're scams??--but I was so amused by the typos and bad English I had to share it with you. Here it is [notes are mine]: -------- GreAtings to you! With Due Respect And Humanity, I was compelled to write to you under a humanitarian ground [hm. wonder where that is....]. My name is Charlotte Marie Lenas. I am married to Mr. Georges Lenas director J.C Industries Cote d'Ivoire. [right] He died after a Cadiac Arteries Operation [...a cadiac?]. And Recently, My Doctor told me that I would not last for the next one months due to my cancer of the lever and stroke. [hm, better grease up those levers for that one months]. Before my husband died last year he told me that there is sum of $4.8 Million Dollars that he deposited with a private bank here on his name [on his name. not off it. not near it. ON it]. It goes on, but gets boring. I hope you delete these as fast as I usually do. -------- And one more.... SIGN in a farmer's field: THE FARMER ALLOWS WALKERS TO CROSS THE FIELD FOR FREE, BUT THE BULL CHARGES. Have a great Sunday! Watch for some very cool stuff soon.... ==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.== © Angela Treat Lyon 2007 • I invite you to feel free to use this article as long as you use it in its entirety, including my © and contact information. Lyon at IDareYouRADIO.com • Thank you! IDAREYOURADIO.com I dare you live an Unprecedented Life! PIGEES.com The most unique Wealth-Building System Alive! EFTBooks.com The International Source for the best EFT Books ==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.==
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YouTube, monitoramento e marketing
http://dispositivodevisibilidade.blogspot.com/2008/03/youtub...Uma nova ferramenta no YouTube permite que os acessos aos vídeos sejam monitorados por seus criadores, que poderão saber onde e quando eles foram assistidos. O programa, chamado YouTube Insight, foi anunciado como mais um instrumento de marketing para que seus utlilizadores e anunciantes monitorem sua popularidade. Mais um exemplo de naturalização do monitoramento como prática cotidiana e estendida a "todos". Trata-se também de mais uma aplicação do "It's not surveillance, it's marketing!"; como se esses dois mecanismos pudessem ser claramente diferenciados hoje. Mais detalhes no The New York Times.
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