All articles published in April 2014
Browse published articles by month:
April 24, 2014
How HTML5 and interactive video are increasing product sales and brand visibility
April 23, 2014
Interview: Heartbleed, hurricanes & human error of business disruption
What are the greatest threats to business? A Technorati interview with Kristen Lovejoy, GM of IBM Security Services Division.
Is social media serious enough for serious professions?
Social media doesn't just work for simple, fun, consumer products and services. This is how to make it work for serious business, as well.
April 22, 2014
Your mobile health apps and wearables are breathing life into digital wellness
The future and forces of digital health, and the four mobile health app rules developers need for success in it.
Earth Day goes social, one Tweet at a time
Earth Day is celebrated by billions of people in 108 countries across the world. Not surprisingly, social media has become a key component in promoting the event.
April 20, 2014
How do you effectively reel-in enterprise social media management?
In enterprise social media management, seamless integration into existing operations and coordination, is king.
April 18, 2014
Turn off the Discovery Channel and use mobile apps to discover nature for yourself
Put down the laptop and turn off the TV. Free apps that are worth getting when visiting National Parks
April 17, 2014
What’s this ‘Heartbleed’ I keep hearing about, and why should I care?
Think of IT Heartbleed like “trick or treating” and you put your hand in a big bowl of candy, and pull out something random.in IT
April 16, 2014
CEO Interview: What do Obamacare and HBO GO have in common?
I hope that HBO got themselves a SOASTA license after their Game of Thrones fiasco.
Water balloon content marketing: Who says cyber security can't be fun? [VIDEO]
What's so funny about cyber security? Normally, very little. But on this trolley-ride of a San Francisco night, something unusual happened: really fun video marketing.
Why 2015 will be all about transferable social media audiences
It’s your audience and you need to understand as much as possible about them in order to target marketing that drives revenue.
April 14, 2014
The 5 pillars of effective content marketing etiquette
Ethical content creation is giving readers valuable content that reads more like journalism than marketing-speak. Excel at this, and you’re well on your way to a solid content strategy.
April 13, 2014
Interview: Xola , the Apple of SMB software
Turnkey Solution for Sales, Marketing and Distribution
April 10, 2014
Freemium vs paymium: Which model is best for your mobile game?
Technorati game analyst Byron Gordon reveals the million-dollar question for every game remains: Where’s the fun? And how can I get more of it?
April 9, 2014
Podcast with Bobby Gill: 2 simple questions to test new app ideas
How to to get initial clients with good old plastering of posters around entrepreneurial communities, until referrals drive in traffic.
Today’s not-so-quiet social media revolution puts the performing artist center stage
Imagine if your organization had a list of 67,000 fans that wanted to hear about your performing arts? Social media has become the effective norm to reach them.
How to use Buzzfeed to drive website traffic
How does a business capitalize on the viral nature of Buzzfeed? Here are some helpful tips for using Buzzfeed to gain major exposure.
7 mobile apps driving the rise of productive telecommuting
Telecommuting and mobile apps have become married in a virtual dance of productivity enhancement, but you have to have the right apps to maximize that productivity.
April 7, 2014
How #cloud computing will single-handedly save the nonprofit sector
The age of cloud-computing might also be a golden age for the third sector.
Interview: IBM accelerates innovation with MobileFirst services
Interview with Rich Esposito, IBM Mobility Services GM
April 5, 2014
Case Study: 'Pay after it works' social influencer program yields 300% ROI
The company enables businesses to boost online sales and decrease net advertising costs by leveraging genuine customer engagement.
April 4, 2014
Looking back on it, perhaps Facebook's big spend on WhatsApp wasn't so crazy after all
Trickle-up innovation will continue to feed big business as huge payouts pour down to startups whose products drive a sizable user base with concrete digital solutions.
April 3, 2014
Why certain publishing hosts are better for certain website types
your company website needs to be hosted with the best web hosting provider for you; not what’s best for most people’s needs.