All articles published in January 2014
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January 30, 2014
Technorati Interview: Startup marketing and #growthhacking with the guy who invented it
Our guest on this round of Social Brands and Influencers is Sean Ellis, founder and CEO of Qualaroo and GrowthHackers.com.
Technorati Interview: How I earn $40k a month, blogging two hours a day
Three keys to John Chow's blogging success in this unique Technorati interview with Murray Newlands.
January 29, 2014
5 examples of Facebook Ads critiqued with a well-used, fine-toothed comb
If you’ve read all the best practices on Facebook Ads, but want to know what they actually look like, then you’re in the right place.in Advertising
Technorati Interview: How viewer social media control is the future of television
Controlling the content is the new customization of television.
January 28, 2014
It all comes down to data at SF's #REVTalks Marketing Summit
The first, annual Revenue Marketing Summit (REVTalks) was designed around six key leadership themes identified from research and experience.
The future of your brand identity is your website, not your Facebook Page
Brands are looking to their website to become the owned media social destination for cross-platform social campaigns.
January 27, 2014
Why using a content delivery network is essential to your brand
Content delivery: an essential, often overlooked element to content marketing, and SEO.
Why 70% of Forbes Global 2000 organizations are building #gamification apps
Gartner predicts 70% of Global 2000 Companies will have at least one gamified app by 2014.in IT
January 26, 2014
2014: The year of mobile…or not?
You thought it was the year of mobile back in 2013, 2012, 2011, 2010, but no, this time it’s really the year in mobile.in Android
January 24, 2014
New mobile app ensures you never #gratuitouslyhash again
Remember #Frankenstorm by Urban Outfitters? No, because no one does. That hash failed to take off, while others succeeded in becoming the material for late night comedians.
Mash-up the hits with music app Zya
Zya, the new music mash-up app from Music Mastermind, looks to capture the music app game market.
Entrepreneur's journey from dial-up Diablo to 200k forum posts a day
An entrepreneurial tale: Offer what's needed, focus on one thing, not 20, and get your inspiration from life's serendipitous experiences.
January 23, 2014
What you need to know about Facebook’s News Feed changes
An update this week to Facebook’s News Feed will affect how often your page’s posts show up to your fans.
January 22, 2014
Top 5 challenges to consider when promoting your Android app
If you choose to boost your marketing with advertising, with a bit of research, and keeping these points in mind, there is no reason why you and your product cannot find a large customer base through the Android Marketplace.
Study: Over 50% say 'someone in marketing' handles social media
Corporations need to shake off the legacy of siloed departments, as today, social media bridges all business activity.
Don’t oversell yourself, and other essential tips on using Twitter for sales
This is a hard one for some entrepreneurial spirits to grasp. Twitter is about making connections, not about selling to every follower with every single tweet.
Enterprise companies lose $3.6 million annually from dormant, "Zombie Phones"
Scare your IT and accounting departments with this infographic about what Zombie Phones are eating from your company.in IT
Growth hacking your email with 'Rocket Science' increases engagement up to 20%
Growth Hacking Email for Successful Marketers
January 21, 2014
Princeton engineers predict Facebook may lose 80% of users by 2017
Social media, some would argue, is an epidemic. So a team of Princeton researchers set out to prove it.
Publisher Spotlight: Indulgd.com curates the creative
Indulgd.com's mission is to collect the best of the web's most thought-provoking creativity — design, architecture, art and even the best of branding.
January 20, 2014
Is the human body too weak to handle today's technology?
Is the human body ready for all the technology on the market today? Can we handle it?
Technorati #Mobile Chat: Gamification of Love
Our guest for today, Simon Czaplinski, is the co-founder of Revel Game app.in Android
January 19, 2014
‘Booking Epic’ ads scream fun and raise bar for otherwise predictable travel video marketing
Fun, smart YouTube commercial kicks off Booking.com's campaign to raise the travel barin Advertising
5 ways the software purchasing process will change in 2014
How SMBs and even larger corporations find and select software is changing. Here are the trends that we see shaping software purchasing in 2014:
January 18, 2014
Study: Only 4.7% of a brand’s fan base generate 100% of its social referrals
Brands who identify advocates amongst their fan base have increased their influencer armies from 4.7 percent to over 40 percent.
January 17, 2014
In the new world of social, epic re-launches are possible
From Beer Brewing Beach Bum to Growth Hacking Beach Bum in 365 Steps
January 16, 2014
What you can learn from proven, big brand success on Instagram
Instagram saw the greatest percentage growth in users last year among the major social media sites, with 17 percent of online adults now using the site. That’s just one percentage point behind Twitter.
Social Sales Success in the B2B Environment [Case Study]
And if you think social selling is merely a B2C phenomena, think again. In an email interview with Technorati, Ridge Consulting cited three compelling case studies on B2B social selling success.
Technorati #Mobile Chat: Mobile App User Acquisitions Simplified
Carlos Mondragon, the CEO and Founder of MoHound, shares with us his insights and analytics to your mobile app marketing.
January 14, 2014
Teal Newland Shares Insights into StumbleUpon's Social Strategies
Our guest on this round of Social Brands & Influencers is Teal Newland, who has over 10 years of internet strategy experience.
7 Ways Your Mobile Email Campaign Will Fail
Experts and vendors alike have lots of advice on what to do to deliver better email campaign results. But what about what not to do? Let's cut to the chase an succinctly identify things to avoid.
January 13, 2014
The Washington Redskins Year in Social Media Narrative with Fan Conor Goetz
Conor Goetz and I decided to have some fun, and demonstrate abundance of sports fan social media content, by narrating the recent history of his team, in that very form.in Football
January 12, 2014
Pluggio Social Media Management Doesn’t Do Much (And Why That Shouldn’t Change)
To the fine folks at Pluggio please accept my son @TheColeHudson’s apologies for delaying this review and thank him for helping me see the joy of simple tech.
January 10, 2014
2 Reasons CEOs Don't Hire the Best Talent and Why
One of the challenges of running a business is only working with the best people.
Social Media Study: E-Mail 40 times more Effective than Facebook and Twitter
“old fashioned” e-mails 40 times more effective than Facebook and Twitter combined.
January 7, 2014
How About.com Manages Social Media Channels and Organizes Content Writers with Matthew Knell
Today our guest is Matthew Knell, a social media strategist, digital, marketer, web technologist, and community evangelist.
January 6, 2014
3 Rules to Making Your Site Pinterest Friendly
Adding a Pinterest "Pin It" button and using the right description for your targeted viewers, your images have great potential for Pinterest.
January 3, 2014
What #Social Business Needs to Look Like in 2014
Great customer service happens if you trust those who speak on behalf of your brand to act on behalf of your brand.
January 2, 2014
Women Rising in Business, One Conference at a Time
Attending the Leading in Local Conference, our writer asks “why do the women get their own event?”
Rewarding Real Life Product Placement - Brand Recognition in Instagram Photos
Social media is driving Bolthouse Farms brand awareness, trial of beverages, and fan engagement.
Flight Attendants Get No Respect. But Can They Do Their Jobs?
Flight Attendants do worse than dishwashers. Can they save passengers between pretzels?in Travel
Federal and State incentives that can help your business
Small business owners have a constant battle to stay in the black. Here are some existing programs that can help.
January 1, 2014
Competitive Intelligence As An Offensive Weapon - Sun Tzu Approved
Competitive intelligence for active online marketers.